Drink | January 2015
Chris Gray of So Fresh Mobile Juice Bar brings quirky juice and smoothie alternatives to the Memphis public
Story by M.B. Sellers
Photo by Casey Hilder
So Fresh Mobile Juice Bar, located in Memphis, TN, brings a unique spin on ‘healthy’ to the Memphis public. With a cherry-red truck sporting “So Fresh” in an elegant, eye-catching script, they bring an upbeat and quirky quality to the streets of the city.
Chris Gray, the creator and owner behind So Fresh, explains, “In 2012, I had the idea to open a juice bar, but without enough capital to open a brick and mortar, I decided to build a food truck instead. We hit the streets in 2013 and currently employ 2-3 people during the up season.” Gray says that he was motivated by his latest obsession, which happened to be juice. Furthermore, he wanted to give others the chance to experience the perks that he’d discovered through juicing. “The public’s response was overwhelming. It was great to see a huge population of people in our area who care about what they put in their bodies,” Gray adds.
In regards to the mobility of the truck, Gray explains, “We go every Saturday to the Memphis Farmers Market, and on Thursdays to the Germantown farmers market (while they’re in season), in addition to other food truck events. Food truck Fridays at the Dixon, for example. We also cater private events.” Gray thinks that the mobility of the business is to their advantage, and makes promotion simpler. “[It] allows us to take our message to the street and introduce a healthy lifestyle to people who might not have been motivated otherwise.”
Besides the obvious health benefits of juices and smoothies, So Fresh seems to have a knack for catering to the fun side of their business when it comes to their menu. From juices like “The Pineapple Pear,” which includes pineapple, Anjou pear, and kale, to the “Coco Fusion” smoothie that infuses cherry, coconut, almond, nonfat frozen yogurt, and almond milk, their menu is a mix of the simple and the inspired. “We like to have a balance between the types of industry standards that people expect to find at a juice bar,” he explains, while also pushing themselves to reach a newer standard of creative thinking when it comes to concocting recipes. Gray also attempts to connect with So Fresh’s fans on various social media platforms. “Our Instagram [@sofreshjuicebar] has been especially helpful with this since people can actually see what’s new with us, and how much fun we have in real life,” he says.
So Fresh’s menu boasts a total of ten unique juice and smoothie combinations, and Gray encourages everyone to approach juicing and smoothies with an open mind. “I think changing up your routine, as far as the juices and smoothies you drink are concerned, is really helpful in creating an overall dietary balance. Mix it up and get creative.”